· 2 min read
What Managing $5M+ in Amazon Ad Spend Taught Me
Supporting more than $5 million in annual Amazon advertising spend only works when efficiency, net sales, and the work required to optimize are part of the same decision.
Writing
Notes from the work
Four pieces tied to case studies, then a shorter set of earlier notes.
· 1 min read
From 5,000+ Campaigns to Fewer Than 1,000
Campaign count was a management problem. Consolidation only worked because measurement and automation moved with it.
· 1 min read
Building SKU-Level Profitability Across 800,000+ Custom SKUs
A spreadsheet proved the cost rules. A production model was what made them usable across thousands of standard products and a much larger custom catalog.
· 2 min read
Building League Island
What started as a bracket tracker became a league-management product: roadmap, subscriptions, support, and the workflows organizers actually finish.
Additional writing
How I Approach API Integrations as a Business Analyst
· 4 min read
API integrations are not just technical projects. They are business workflow projects that require understanding the data, the process, the edge cases, and the decision the integration is supposed to support.
Turning Messy Ecommerce Data Into Useful Dashboards
· 3 min read
Ecommerce data usually starts messy. The value comes from cleaning, standardizing, and turning it into dashboards that help people understand performance and make better decisions.
The Difference Between Reports and Decision Tools
· 3 min read
Reports show what happened. Decision tools help people choose what to do next. That difference is what separates passive dashboards from useful business systems.