Case studies
Featured engagements first. Additional analysis lives further down the page.
Used cross-channel pricing, cost, volume, and margin analysis to redesign pricing and profitability decisions across a $50M+ e-commerce business.
Approximately 25% growth in net sales in one year, with approximately 15% lower unit volume, alongside better margins and a more efficient operation.
Read the full case studyAnalyzed and supported strategy for more than $5 million in annual Amazon advertising spend, then built the optimization system that made those decisions repeatable.
ACOS improved from above 16% to 14.5% with higher net sales. Manual optimization work dropped by approximately 60–80%.
Read the full case studyTook an Excel MVP for product cost and turned it into a production application covering standard products and a very large custom catalog.
Teams could see cost and margin at a product level that a maintained spreadsheet could not cover.
Read the full case studyBuilt the weekly business review: shared KPIs, variance and trend context, and a forecast the leadership team could use to choose follow-up actions.
A trusted weekly forum for performance, forecast, and the short list of actions that followed.
Read the full case studyA product I own end to end: organizers run registration, competition, and communication in one place instead of a pile of spreadsheets and chat threads.
A live product that covers the league lifecycle, not a demo of a single bracket screen.
Read the full case studySupporting analyses that fed the engagements above. They are not equal in scope to the featured case studies.
UPS Shipping Optimization
Compared UPS rates and transit times across distribution centers so fulfillment could aim at lower shipping cost and faster delivery.
Sales Forecasting
Modeled daily and weekly unit demand from order history, calendar effects, and known commercial events.
ChannelAdvisor and Shopify Import
Standardized order data from ChannelAdvisor and Shopify so reporting, margin, and the weekly scorecard used one set of definitions.
Wayfair Retail Price Analysis
Estimated how supplier cost related to Wayfair retail price so the team could aim at a target price with fewer manual trials.